Our marketing plan at Hawaii Chee
What we know
The Hawaiian islands have always been one of the top travel destinations in the world. With massive disruptions taking place in the last 3 years in the vacation rental market, Hawaii Chee was created to enable the host and guest have direct contact with each other.
We know, however, that websites do not work without traffic. Hosts do not receive inquiries if no guests are searching the site. That is why we have developed and proven this with our in-depth traffic driving marketing strategy.
Our number one marketing priority at Hawaii Chee is to drive the most guests actively searching for Hawaii vacation rentals to our site to assure hosts are receiving inquiries and bookings.
Google Adwords pay per click
SEO is the first thing that comes to mind when it comes to driving targeted traffic to a website, however it takes quite some time before results are shown. So the next best alternative is to get targeted traffic fast is Pay Per Click or PPC.
This ensures that we will be driving extremely qualified traffic to Hawaii Chee from the get-go while our SEO strategies improve over time via Google crawlers.
Search engine optimization
SEO is a multifaceted discipline, and we have a team of specialists working to optimize our website to enable it to rank highly in Google organic search.
For example, based on insights gained from Google webmaster tools, the team starts to optimize the site on keywords such as “Wailea Vacation Rentals.”
To achieve a good Search Engine Results Page (SERP) ranking, the SEO team works on building pages on Hawaii Chee optimized for the Wailea community in Maui, Hawaii. This includes all copy optimized for keywords and including relevant content such as local attractions and restaurants.
Also, technical SEO strategies such as breadcrumbs, URL slugs, and meta tags will be set up for the page.
Our marketing team is highly skilled in real time algorithmic bidding strategies on social media that encompass Facebook custom audiences, lookalike prospecting, and content marketing.
Facebook ads allow us to deep dive into the traffic on our site and the traffic coming to our site to determine interests and likelihood to book. This assures we are bringing people back to our site who are actively looking to book a Hawaii vacation in real time.
Did you know that 75% of people who visit a website do not convert on the first visit? Retargeting is an important strategy that ensures the audiences we build and prospect become guests on your vacation rental property.
We are have created hyper-targeted, in market Facebook ad audiences. This comprises of our website visitors, site visitors by area, past Hawaii guests, lookalike audiences of our site traffic and past guests and people expressing interest in traveling to the Islands. This allows us to retarget people who have been actively searching our website and make sure we are bringing them back until they book.
We have created and manage several Facebook groups built around Hawaii Island Vacation Rentals. We treat these groups as a marketplace for our hosts. As guest join, they can post the dates they are looking to travel, and hosts can respond with their available properties. Hosts can also use this as an additional place to gain exposure for their property.
As proof of our marketing expertise, we have built our market ready audience on Facebook from 0 to 10,000 Facebook likes in under 3 months. We continue to invest in various strategies to grow and continually engage our Facebook community on an ongoing basis.
This not only allows us to post our listings on our page for massive targeted exposure but also provides us access to their second-degree contacts.
Facebook page partnership
We have partnered with a few key Facebook pages that are followed by our target audience. This allows us to reach hundreds of thousands of people interested in a holiday at the Hawaiian Islands from day 1.
We have compiled a large email list of Hawaii Vacationers. This allows promoting listings through email blasts to thousands of people immediately.
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