Our Marketing Plan at Hawaii Chee
Why a Regional Site?
Rather than diluting our marketing efforts for all guests, we can focus our efforts on travelers to Hawaii.
There are many national and worldwide vacation rental websites available. The problem with having “another” worldwide website is that the SEO world is shifting its focus to promoting on a more local basis. So if a website has listings all over the world, it is not going to be an expert in any one area. It is too broad and not area specific. Having several listings in one location and having locations scattered all over the world will not gain any traction on the search engines. There may only be a few listings in your region; therefore, a page with such few listings will not be discovered by search engines. That is a difficult way to gain traction in the SEO world. As a regional website, we have over many specific communities and have set up the pages and Meta Tags to be SEO friendly for each and every community. With this laser precision approach, being found on a search engine will be much easier. Along with formatting community pages, we have loaded the system with “local” friendly terms and amenities. As a result, you can promote to your guest the actual restaurants and activities and more BY NAME on your listing. This will also help with SEO as the search engines see one site with so much data in one region.
Organic Search Engine Optimization
Our focus is area specific. As mentioned above, we have set up over many communities’ pages for this website. Other sites that service the “world” simply are not able to pay this much attention to any one area. We are working toward SEO ranking in terms like: “Wailea Vacation Rentals”. We have a page optimized for “Wailea” community in Maui, Hawaii and all the listings in Wailea have local attractions and restaurants showing on their listings. This lets the search engine know this page is about “Wailea, Maui, Hawaii”.
Breadcrumbs, URLs, and Meta Tags are all set up and optimized for the local communities. When you navigate around the site, each page and link will take you to one community or another. This is designed for SEO. It’s also a logical way to find your favorite vacation rental. With many potential guests being familiar with these areas, they will find it helpful to have the properties listed in this manner.
Being on the first page of Google for “communities” is a reasonable goal vs. going for terms like “Wailea Vacation Rental”. With more and more listings coming onboard, this site will soon be the “expert” website for marketing in the Hawaii Islands.
Having all the listings posting addresses, copy and links to this website will only help with the organic SEO in the long run. Again, we are not taking on the world; we are promoting the state of Hawaii, and thus targeting travelers to Hawaii.
Social media is one of the keys to our website's success, allowing guests to promote the properties they like on their social media. This means the guest does a lot of promoting for you! Owners are also able to promote their listings on their social media pages. This creates backlinks to your listings, helping with the overall SEO of the website in general.
We use paid social media advertising which helps the overall SEO of the website. It creates a cycle of advertising!
Extensive research and development has gone into our Social Media paid advertising. We are able to hyper-target our ads towards guests who have expressed an interest in booking vacation rentals in Hawaii. We generate large amounts of highly qualified traffic through our advertising retargeting process. The good thing about this is we are able to grow our ad traffic as our site grows. Creating immediate traffic for new listings and not having to wait for SEO is a big advantage we have over other regional sites.
We have many social media followers to whom we are able to push out promotions as well as promote individual listings. Having your property promoted to many followers is one way to instantly receive traffic and interest in your listing. Co-opting with other social media sites that are already promoting travel and vacations to Hawaii is another focus of our regional based marketing plan. We have partnered with social media pages that have millions of followers in the vacation business. Having them promote your listing is the best way to get traffic instantly.
The good thing about Social Media is that it’s ready now. We are constantly building our followers on our social media pages and increasing our Ad spend. As more properties are added to the site, we simply increase our number of ads and increase our traffic. This way we are not waiting for traffic, but simply increasing it as needed.
Here are some pages and groups we set up that will be promoting the state of Hawaii:
- Hawaii Chee
- Hawaii Chee, Owners Group
- Hawaii Vacation Rentals
- Hawaii Big Island Vacation Rentals
- Maui, Hawaii Vacation Rentals
- Maui Kitesurfing, Windsurfing, Paddling, Surfing Sports Vacation Rentals
- Kauai, Hawaii Vacation Rentals
- Lanai, Hawaii Vacation Rentals
- Molokai, Hawaii Vacation Rentals
- Oahu, Hawaii Vacation Rentals
Social media is the new SEO!
The use of video is fast becoming the “new” frontier in search engine optimization and is a great user experience.
With a focused marketing campaign of the state of Hawaii, we use videos to promote the area and properties on the website. These short videos allow us to promote through social media, and from research, we know that online visitors will watch a short video more often than a long one.
We plan to have a separate YouTube channel to promote videos on a community basis as well as a property basis. Users of our website may also promote their community and property videos through their social media, extending the marketing use of these videos. The videos will be set up with SEO rich copy and links back to the website and listings. All providing content for search engines to find and utilize. We will also push these videos out through our social media network for millions of users to view.
Pay per Click Ads
Pay per click is directly paying for marketing or “clicks” to get your ad in front of users. This is done through Google, Yahoo, Bing and also on Social Media.
With a specific region to market, this will be an easy way to drive traffic immediately to the site. We will be using the communities as the basis for our pay per click advertising. There are many searches on a monthly basis for these communities in Hawaii. This allows our listings to be on the first page of Google and other sites immediately.
This is another reason why a regional site can be successful. Imagine the task of setting up pay per click terms for every city in the world that has vacation rentals. With so few listings in so many areas, this is a daunting task. Marketing one region for a basket of listings is VERY manageable.
When guests see our ads in print, they gain confidence in our brand which translates into feeing great about your rental property. There is a simple message we want to send, book direct with our listings and save!
We’re going to advertise in magazines targeted at Hawaii travelers such as Hana Hou Magazine.
Why no Free Trial?
We have seen many negative issues with listing sites offering free trials. Free trials by nature are not going to give you all the bells and whistles a site has to offer.
We believe you get what you pay for. With a free site, or free trial, what is the budget for that site for marketing? Is it “hope”? They “hope” enough people join a free site that sooner or later they will get picked up by search engines and are found. “Hope” is not a business plan.
Without proper marketing of listings, hosts will not receive sufficient inquiries. With limited choices, guests often do not find listings that meet their needs, and, if they do, the listings may not have all the data necessary for a booking decision.
Trust. We want to earn your trust. We will be working very hard to earn your business and market your properties. Once you see that we are doing everything possible to market your vacation rental, we hope you will support us and tell your friends.
We have made a large commitment to make this website an attractive place for owners and guests to do business. We look forward to having you join us, as we continue to work diligently to promote and market your vacation rental(s).
We are intensely marketing Hawaiian listings to bring them more inquiries.
- We are buying Facebook and Google ads to promote your listing.
- Tools to promote your listing and control the information you share.
Try Hawaii Chee
We are currently implementing our subscriptions system. Once it is ready, Listings in Hawaii will cost $349 per year. We will offer a 25% discount to hosts that sign up multiple listings at once. Property managers with many listings should directly. We still have about 20 free listing subscriptions of our 100 for launch. Don't delay!Create a Listing